Cursed Blood is a PC action title entering a highly competitive Steam marketplace where visibility, wishlists, and press credibility are critical to launch success. The studio needed a full-funnel marketing approach that could generate sustained awareness, convert interest into Steam wishlists, and build legitimacy ahead of release.
Untitled was brought on to support trailers, paid media, showcase strategy, press outreach, and Steam page optimization with a clear goal: grow wishlists efficiently while building long-term launch momentum.
The strategy focused on aligning creative, media, and PR around one core outcome: Steam wishlist growth at a sustainable cost. Rather than chasing isolated spikes, the approach emphasized compounding visibility through coordinated beats.
Key pillars included:
Strong, gameplay-forward trailers designed to clearly communicate value
Paid media campaigns optimized for cost-per-wishlist, not impressions
Timed showcase moments to maximize organic lift
Press outreach that reinforced credibility and discovery
Continuous Steam page optimization to improve conversion
Every tactic was measured against how effectively it moved players from awareness to intent.
Execution spanned multiple channels and campaign phases:
Produced trailers and gameplay-driven creative assets
Launched and optimized paid media campaigns focused on wishlist acquisition
Supported showcase placements and key announcement moments
Conducted targeted press outreach and coordinated Steam key drops
Optimized Steam page structure, copy, and assets to increase conversion rates
All efforts were coordinated to ensure press, paid, and organic visibility reinforced one another rather than competing for attention.
Cursed Blood’s campaign demonstrated how disciplined execution across trailers, paid media, showcases, and press can drive meaningful Steam growth. By focusing on conversion and sustainability, the campaign built a strong foundation for launch while significantly improving efficiency and visibility.
