Cursed Blood
Cursed Blood
Cursed Blood
David Marquardt Studios
David Marquardt Studios
The Challenge
The Challenge
The Challenge
Overview
Overview
Cursed Blood is a PC action title entering a highly competitive Steam marketplace where visibility, wishlists, and press credibility are critical to launch success. The studio needed a full-funnel marketing approach that could generate sustained awareness, convert interest into Steam wishlists, and build legitimacy ahead of release.
Untitled was brought on to support trailers, paid media, showcase strategy, press outreach, and Steam page optimization with a clear goal: grow wishlists efficiently while building long-term launch momentum.
Our strategy
Our strategy
The strategy focused on aligning creative, media, and PR around one core outcome: Steam wishlist growth at a sustainable cost. Rather than chasing isolated spikes, the approach emphasized compounding visibility through coordinated beats.
Key pillars included:
Strong, gameplay-forward trailers designed to clearly communicate value
Paid media campaigns optimized for cost-per-wishlist, not impressions
Timed showcase moments to maximize organic lift
Press outreach that reinforced credibility and discovery
Continuous Steam page optimization to improve conversion
Every tactic was measured against how effectively it moved players from awareness to intent.
The strategy focused on aligning creative, media, and PR around one core outcome: Steam wishlist growth at a sustainable cost. Rather than chasing isolated spikes, the approach emphasized compounding visibility through coordinated beats.
Key pillars included:
Strong, gameplay-forward trailers designed to clearly communicate value
Paid media campaigns optimized for cost-per-wishlist, not impressions
Timed showcase moments to maximize organic lift
Press outreach that reinforced credibility and discovery
Continuous Steam page optimization to improve conversion
Every tactic was measured against how effectively it moved players from awareness to intent.
The strategy focused on aligning creative, media, and PR around one core outcome: Steam wishlist growth at a sustainable cost. Rather than chasing isolated spikes, the approach emphasized compounding visibility through coordinated beats.
Key pillars included:
Strong, gameplay-forward trailers designed to clearly communicate value
Paid media campaigns optimized for cost-per-wishlist, not impressions
Timed showcase moments to maximize organic lift
Press outreach that reinforced credibility and discovery
Continuous Steam page optimization to improve conversion
Every tactic was measured against how effectively it moved players from awareness to intent.
Execution
Execution
Execution spanned multiple channels and campaign phases:
Produced trailers and gameplay-driven creative assets
Launched and optimized paid media campaigns focused on wishlist acquisition
Supported showcase placements and key announcement moments
Conducted targeted press outreach and coordinated Steam key drops
Optimized Steam page structure, copy, and assets to increase conversion rates
All efforts were coordinated to ensure press, paid, and organic visibility reinforced one another rather than competing for attention.
Execution spanned multiple channels and campaign phases:
Produced trailers and gameplay-driven creative assets
Launched and optimized paid media campaigns focused on wishlist acquisition
Supported showcase placements and key announcement moments
Conducted targeted press outreach and coordinated Steam key drops
Optimized Steam page structure, copy, and assets to increase conversion rates
All efforts were coordinated to ensure press, paid, and organic visibility reinforced one another rather than competing for attention.
Execution spanned multiple channels and campaign phases:
Produced trailers and gameplay-driven creative assets
Launched and optimized paid media campaigns focused on wishlist acquisition
Supported showcase placements and key announcement moments
Conducted targeted press outreach and coordinated Steam key drops
Optimized Steam page structure, copy, and assets to increase conversion rates
All efforts were coordinated to ensure press, paid, and organic visibility reinforced one another rather than competing for attention.
OVER 15,000
OVER 15,000
STEAM WISHLISTS GENERATED
STEAM WISHLISTS GENERATED
40% REDUCTION
40% REDUCTION
IN COST PER WISHLIST
IN COST PER WISHLIST
31 MEDIA ARTICLES
31 MEDIA ARTICLES
PUBLISHED ABOUT THE GAME
PUBLISHED ABOUT THE GAME
4.4 MILLION
4.4 MILLION
EARNED MEDIA REACH
EARNED MEDIA REACH
17.1 MILLION
17.1 MILLION
TOTAL CAMPAIGN REACH
TOTAL CAMPAIGN REACH
138 STEAM KEYS
138 STEAM KEYS
DISTRIBUTED TO PRESS AND CREATORS
DISTRIBUTED TO PRESS AND CREATORS
Impact Summary
Impact Summary
Cursed Blood’s campaign demonstrated how disciplined execution across trailers, paid media, showcases, and press can drive meaningful Steam growth. By focusing on conversion and sustainability, the campaign built a strong foundation for launch while significantly improving efficiency and visibility.
Cursed Blood’s campaign demonstrated how disciplined execution across trailers, paid media, showcases, and press can drive meaningful Steam growth. By focusing on conversion and sustainability, the campaign built a strong foundation for launch while significantly improving efficiency and visibility.
Cursed Blood’s campaign demonstrated how disciplined execution across trailers, paid media, showcases, and press can drive meaningful Steam growth. By focusing on conversion and sustainability, the campaign built a strong foundation for launch while significantly improving efficiency and visibility.
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About
Your Game
Let’s talk About
Your Game
What actually worked
What actually
worked
What actually worked
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch, earning public recognition for responsive, transparent communication that improved player sentiment.
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch, earning public recognition for responsive, transparent communication that improved player sentiment.
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!, including Steam setup, PR coordination, and community systems the team could manage independently.
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!, including Steam setup, PR coordination, and community systems the team could manage independently.
Full Story Here
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!
Full Story Here
Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
Full Story Here
Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
Full Story Here
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!
Full Story Here
Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
Full Story Here
Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
Full Story Here
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.