Bunkhouse needed to announce Flock Off! with a professional, launch-ready foundation but without building a full internal marketing team. The priority was creating a strong Steam presence, supporting a PR announcement, and setting up long-term infrastructure the team could manage independently.
The approach focused on fundamentals first. A polished Steam page, clear messaging, and structured community setup would enable organic growth and press coverage without reliance on heavy paid spend.
Key goals included:
Establishing a credible Steam store presence
Supporting a clean, well-timed announcement
Creating reusable systems for community and marketing continuity
Steam page setup, admin configuration, and written store description
Key art, screenshot, and GIF strategy
Trailer re-edit for announcement use
PR announcement support and targeted media plan
Discord server setup with NDA-based playtesting workflows
Guidance on blending organic and paid media budgets
Flock Off! launched with credibility, reach, and a scalable foundation. By focusing on systems rather than one-off tactics, the team was positioned to continue building momentum long after the initial announcement.
