Flock Off!
Flock Off!
Flock Off!
Bunkhouse
Bunkhouse
The Challenge
The Challenge
The Challenge
Overview
Overview
Bunkhouse needed to announce Flock Off! with a professional, launch-ready foundation but without building a full internal marketing team. The priority was creating a strong Steam presence, supporting a PR announcement, and setting up long-term infrastructure the team could manage independently.
Our strategy
Our strategy
The approach focused on fundamentals first. A polished Steam page, clear messaging, and structured community setup would enable organic growth and press coverage without reliance on heavy paid spend.
Key goals included:
Establishing a credible Steam store presence
Supporting a clean, well-timed announcement
Creating reusable systems for community and marketing continuity
The approach focused on fundamentals first. A polished Steam page, clear messaging, and structured community setup would enable organic growth and press coverage without reliance on heavy paid spend.
Key goals included:
Establishing a credible Steam store presence
Supporting a clean, well-timed announcement
Creating reusable systems for community and marketing continuity
The approach focused on fundamentals first. A polished Steam page, clear messaging, and structured community setup would enable organic growth and press coverage without reliance on heavy paid spend.
Key goals included:
Establishing a credible Steam store presence
Supporting a clean, well-timed announcement
Creating reusable systems for community and marketing continuity
Execution
Execution
Steam page setup, admin configuration, and written store description
Key art, screenshot, and GIF strategy
Trailer re-edit for announcement use
PR announcement support and targeted media plan
Discord server setup with NDA-based playtesting workflows
Guidance on blending organic and paid media budgets
Steam page setup, admin configuration, and written store description
Key art, screenshot, and GIF strategy
Trailer re-edit for announcement use
PR announcement support and targeted media plan
Discord server setup with NDA-based playtesting workflows
Guidance on blending organic and paid media budgets
Steam page setup, admin configuration, and written store description
Key art, screenshot, and GIF strategy
Trailer re-edit for announcement use
PR announcement support and targeted media plan
Discord server setup with NDA-based playtesting workflows
Guidance on blending organic and paid media budgets
39 PIECES
39 PIECES
OF PRESS COVERAGE
OF PRESS COVERAGE
107 STEAM KEYS
107 STEAM KEYS
DISTRIBUTED
DISTRIBUTED
32.9 MILLION
32.9 MILLION
ORGANIC EARNED IMPRESSIONS
ORGANIC EARNED IMPRESSIONS
FULLY LAUNCHED
FULLY LAUNCHED
STEAM PAGE AND DISCORD COMMUNITY
STEAM PAGE AND DISCORD COMMUNITY
PRESS-READY
PRESS-READY
ASSET LIBRARY FOR FUTURE BEATS
ASSET LIBRARY FOR FUTURE BEATS
3857 ZOMBIE SHEEP
3857 ZOMBIE SHEEP
PUNCHED IN THE FACE
PUNCHED IN THE FACE
Impact Summary
Impact Summary
Flock Off! launched with credibility, reach, and a scalable foundation. By focusing on systems rather than one-off tactics, the team was positioned to continue building momentum long after the initial announcement.
Flock Off! launched with credibility, reach, and a scalable foundation. By focusing on systems rather than one-off tactics, the team was positioned to continue building momentum long after the initial announcement.
Flock Off! launched with credibility, reach, and a scalable foundation. By focusing on systems rather than one-off tactics, the team was positioned to continue building momentum long after the initial announcement.
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About
Your Game
Let’s talk About
Your Game
What actually worked
What actually
worked
What actually worked
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Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
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Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
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Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch, earning public recognition for responsive, transparent communication that improved player sentiment.
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Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch, earning public recognition for responsive, transparent communication that improved player sentiment.
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Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
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Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
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Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
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We provided launch-ready marketing infrastructure for Flock Off!
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Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
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Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
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Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!
Full Story Here
Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
Full Story Here
Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
Full Story Here
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.