Phoenix Labs engaged Untitled to support community management and social media during a critical Steam launch update for Dauntless. Channels had been relatively quiet for an extended period, and upcoming product changes were expected to generate strong player reactions.
The challenge was managing sentiment on a tight budget while maintaining transparency during a sensitive launch window.
The strategy prioritized trust over optics. Rather than attempting to control sentiment, the goal was to rebuild confidence through consistent, visible, and human communication.
Key priorities included:
Re-establishing an active brand presence across social channels
Increasing direct developer-to-player interaction
Responding quickly and consistently to community concerns
Supporting Phoenix Labs with communication guidance during high-friction moments
Community and social strategy development
Hands-on community management and moderation
Social asset creation and daily engagement
Sentiment monitoring during launch and updates
Suggested messaging frameworks for transparent communication
The focus remained on long-term relationship building rather than short-term damage control.
The Dauntless engagement proved that strong community management can materially shift player perception, even under difficult conditions. By prioritizing transparency and consistency, Phoenix Labs rebuilt trust during a critical launch moment.
