Dauntless
Dauntless
Phoenix Labs
Launch strategy · Community systems · Creator partnerships · Social content
Dauntless
Phoenix Labs
Launch strategy · Community systems · Creator partnerships · Social content
The Challenge
The Challenge
The Challenge
Overview
Overview
Phoenix Labs engaged Untitled to support community management and social media during a critical Steam launch update for Dauntless. Channels had been relatively quiet for an extended period, and upcoming product changes were expected to generate strong player reactions.
The challenge was managing sentiment on a tight budget while maintaining transparency during a sensitive launch window.
Our strategy
Our strategy
The strategy prioritized trust over optics. Rather than attempting to control sentiment, the goal was to rebuild confidence through consistent, visible, and human communication.
Key priorities included:
Re-establishing an active brand presence across social channels
Increasing direct developer-to-player interaction
Responding quickly and consistently to community concerns
Supporting Phoenix Labs with communication guidance during high-friction moments
The strategy prioritized trust over optics. Rather than attempting to control sentiment, the goal was to rebuild confidence through consistent, visible, and human communication.
Key priorities included:
Re-establishing an active brand presence across social channels
Increasing direct developer-to-player interaction
Responding quickly and consistently to community concerns
Supporting Phoenix Labs with communication guidance during high-friction moments
The strategy prioritized trust over optics. Rather than attempting to control sentiment, the goal was to rebuild confidence through consistent, visible, and human communication.
Key priorities included:
Re-establishing an active brand presence across social channels
Increasing direct developer-to-player interaction
Responding quickly and consistently to community concerns
Supporting Phoenix Labs with communication guidance during high-friction moments
Execution
Execution
Community and social strategy development
Hands-on community management and moderation
Social asset creation and daily engagement
Sentiment monitoring during launch and updates
Suggested messaging frameworks for transparent communication
The focus remained on long-term relationship building rather than short-term damage control.
Community and social strategy development
Hands-on community management and moderation
Social asset creation and daily engagement
Sentiment monitoring during launch and updates
Suggested messaging frameworks for transparent communication
The focus remained on long-term relationship building rather than short-term damage control.
Community and social strategy development
Hands-on community management and moderation
Social asset creation and daily engagement
Sentiment monitoring during launch and updates
Suggested messaging frameworks for transparent communication
The focus remained on long-term relationship building rather than short-term damage control.
+38%
+38%
Increase in positive Steam reviews
Increase in positive Steam reviews
2.4
2.4
Growth in Discord engagement
Growth in Discord engagement
+62%
+62%
Social interaction rate during Early Access window
Social interaction rate during Early Access window
3.1×
3.1×
Increase in creator-led content vs. previous sequel benchmarks
Increase in creator-led content vs. previous sequel benchmarks
80%+
80%+
Positive sentiment maintained across launch and updates
Positive sentiment maintained across launch and updates
0
0
Hype crashes (yes, that’s intentional)
Hype crashes (yes, that’s intentional)
Impact Summary
Impact Summary
The Dauntless engagement proved that strong community management can materially shift player perception, even under difficult conditions. By prioritizing transparency and consistency, Phoenix Labs rebuilt trust during a critical launch moment.
The Dauntless engagement proved that strong community management can materially shift player perception, even under difficult conditions. By prioritizing transparency and consistency, Phoenix Labs rebuilt trust during a critical launch moment.
The Dauntless engagement proved that strong community management can materially shift player perception, even under difficult conditions. By prioritizing transparency and consistency, Phoenix Labs rebuilt trust during a critical launch moment.
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About
Your Game
Let’s talk About
Your Game
What actually worked
What actually
worked
What actually worked
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase strategy, key drops, press outreach, and Steam page optimization to gain over 15,000 wishlists.
Full Story Here
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase strategy, key drops, press outreach, and Steam page optimization to gain over 15,000 wishlists.
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
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Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and scaling the creative and community signals players responded to most.
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!, including Steam setup, PR coordination, and community systems the team could manage independently.
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!, including Steam setup, PR coordination, and community systems the team could manage independently.
Full Story Here
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!
Full Story Here
Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
Full Story Here
Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
Full Story Here
Cursed Blood
See how we supported Cursed Blood with trailers, paid media, showcase...
Full Story Here
Slugterra: Slug It Out 2
Revenue nearly doubled by tightening the value loop and strategic scaling...
Full Story Here
Phoenix Labs: Dauntless
We helped manage the Dauntless community and social media during a sensitive Steam launch...
Full Story Here
Flock Off
We provided launch-ready marketing infrastructure for Flock Off!
Full Story Here
Caldera Interactive: The Rabbit Haul
Full-stack marketing from PAX West to launch, covering trailers, creative, paid media, social, and a CMF-supported go-to-market plan built for long-term growth.
Full Story Here
Phoenix Labs: Dauntless
We led community and social through a major platform transition off Epic, stabilizing sentiment and rebuilding player trust in real time.
Full Story Here
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.