Slug It Out 2
Slug It Out 2
Slug It Out 2
Nightmarket Games
Nightmarket Games
The Challenge
The Challenge
The Challenge
Overview
Overview
When Nightmarket Games engaged Untitled, the Slugterra: Slug It Out 2 community had been largely dormant for approximately six months. Marketing activity had slowed, engagement had dropped, and growth had stalled despite the strength of the Slugterra IP.
The challenge was not just restarting marketing, but rebuilding momentum without alienating an existing fanbase.
Our strategy
Our strategy
The strategy centered on revitalizing the community first, then scaling growth through a tighter value loop across organic, ASO, and paid acquisition channels.
Key strategic decisions included:
Leading with IP-driven content to re-ignite nostalgia and excitement
Gradually shifting toward more game-centric content as engagement recovered
Strengthening App Store Optimization to improve organic discovery
Scaling creative and user acquisition only after signals proved player resonance
Rather than forcing growth, the approach focused on amplifying what players already loved.
The strategy centered on revitalizing the community first, then scaling growth through a tighter value loop across organic, ASO, and paid acquisition channels.
Key strategic decisions included:
Leading with IP-driven content to re-ignite nostalgia and excitement
Gradually shifting toward more game-centric content as engagement recovered
Strengthening App Store Optimization to improve organic discovery
Scaling creative and user acquisition only after signals proved player resonance
Rather than forcing growth, the approach focused on amplifying what players already loved.
The strategy centered on revitalizing the community first, then scaling growth through a tighter value loop across organic, ASO, and paid acquisition channels.
Key strategic decisions included:
Leading with IP-driven content to re-ignite nostalgia and excitement
Gradually shifting toward more game-centric content as engagement recovered
Strengthening App Store Optimization to improve organic discovery
Scaling creative and user acquisition only after signals proved player resonance
Rather than forcing growth, the approach focused on amplifying what players already loved.
Execution
Execution
Untitled supported Slugterra across the full mobile marketing stack:
App Store Optimization across iOS and Google Play
Community and social media management
Creative production for organic and paid channels
User acquisition testing, optimization, and scaling
Content strategy aligned with both IP storytelling and gameplay depth
Community feedback and performance data directly informed creative iteration and spend decisions.
Untitled supported Slugterra across the full mobile marketing stack:
App Store Optimization across iOS and Google Play
Community and social media management
Creative production for organic and paid channels
User acquisition testing, optimization, and scaling
Content strategy aligned with both IP storytelling and gameplay depth
Community feedback and performance data directly informed creative iteration and spend decisions.
Untitled supported Slugterra across the full mobile marketing stack:
App Store Optimization across iOS and Google Play
Community and social media management
Creative production for organic and paid channels
User acquisition testing, optimization, and scaling
Content strategy aligned with both IP storytelling and gameplay depth
Community feedback and performance data directly informed creative iteration and spend decisions.
77% YEAR-OVER-YEAR
77% YEAR-OVER-YEAR
REVENUE GROWTH
REVENUE GROWTH
215% RETURN
215% RETURN
ON AD SPEND (ROAS)
ON AD SPEND (ROAS)
25% AUDIENCE
25% AUDIENCE
GROWTH AND RETENTION
GROWTH AND RETENTION
2.4 MILLION
2.4 MILLION
ORGANIC INSTALLS
ORGANIC INSTALLS
INCREASED 1.8×
INCREASED 1.8×
OF OVERALL REVENUE
OF OVERALL REVENUE
SUSTAINED INCREASES
SUSTAINED INCREASES
IN ENGAGEMENT AND RETENTION
IN ENGAGEMENT AND RETENTION
Impact Summary
Impact Summary
By rebuilding trust, reactivating the community, and tightening the value loop, Slugterra transitioned from stagnation to sustainable growth. The result was not only higher installs, but meaningful revenue impact driven by stronger player engagement.
By rebuilding trust, reactivating the community, and tightening the value loop, Slugterra transitioned from stagnation to sustainable growth. The result was not only higher installs, but meaningful revenue impact driven by stronger player engagement.
By rebuilding trust, reactivating the community, and tightening the value loop, Slugterra transitioned from stagnation to sustainable growth. The result was not only higher installs, but meaningful revenue impact driven by stronger player engagement.
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About Your Game
Let’s talk About
Your Game
Let’s talk About
Your Game
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©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.
©2026 Untitled. All rights reserved.